The course helps you gain a comprehensive overview of Internet marketing, and finish with a solid understanding of not only how each discipline works, but how the disciplines work together. The curriculum is made up of an introductory unit with the Fundamentals and is followed be six discipline-specific short courses, such as Web Analytics, Social Media, Conversion Optimization, Online PR. You will only be examined for the unit of the Fundamentals, but you are free to go through any of the rest courses throughout the time period of 30 days.