In this course students become familiar with the practical issues facing an innovative start-up company. After being introduced to the main building blocks / elements of a typical business model, the students will have the opportunity to analyze the critical issues pertaining to business start-ups: Product / service Development, Financial and Business Models, Go-to-market plan / marketing and Sales, Pitching for investors / Fundraising, Organizational Structure and Team Building, Legal issues / Patents. Overall, the course will help students identify the critical success factors to transform their business idea to a readable enterprise and sketch the fundamentals of their business plan.

The course is required for the recipients of the scholarships for the Innovation & Entrepreneurship Major for the year 2013-2014, and elective for the rest of the students of the program.