Entrepreneurship is a “process of creating something new with value by bringing together unique resource combination to exploit… or create opportunity”. At the heart of any entrepreneurial venture is an entrepreneur and his team. These are the individuals with the vision, the perseverance, the tenacity, the optimism, the commitment, and the desire to initiate an entrepreneurial process and successfully create a new venture. An entrepreneurial process begins with ideas, and advances with evaluating business models for sustainable development, business planning, resourcing, and managing the venture. It involves the recognition of challenges and the ability to find solutions, which however, never last long.
This is a course about the entrepreneurial process and the challenges faced by entrepreneurs. It discusses a variety of contemporary issues in entrepreneurship based on global business case examples and interactions with actual entrepreneurs. Emphasis is placed on the appraisal of ideas, the design of business models for sustainability, and the development and evaluation of business plans for start-ups. The challenge to participants is to discover their own entrepreneurial potential and find ways to capitalize on that potential.
- Teacher: ΙΩΑΝΝΑ ΔΕΛΗΓΙΑΝΝΗ