This course offers an introductory view on the issues associated with opportunities / challenges faced by the internationalized firm in the era of globalization. The motives of the firm and the barriers to grow abroad are analyzed. The different modes of foreign market servicing mode categories, namely exporting, licensing / franchising, joint ventures/strategic alliances and subsidiaries, and the criteria for the firm to select between them are discussed. Also, the role of the environment of the host country as well as that of the home country is examined in relation to international activities of the firm.
- Teacher: PANAGIOTA-AUANASIA SAPOYNA